国家开放大学23秋学期商务英语1Unit 8 Self-test【标准答案】

Unit 8 Self-test（10分）
试卷总分:100 得分:100

一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。

1.— It’s nice to meet you in my office.

— ? ? ? ? ? ? ? ? ? ? ?
A.I want to tell you it is fine today.
B.I only meant to help you.
C.?I am here today to discuss the trademark transfer with you.

2.— I wonder whether I could accept this discount or not.

—?? ? ? ? ? ? ? ? ? ? ?
A.Why don’t consult with your manager?
B.Why not to consult with your manager?
C.Why not consult with your manager?

3.— We are planning to register the trademark of “Red Dragon” for your new product. What’s your opinion about this brand name??

— ? ? ? ? ? ? ? ? ? ? ?
A.I suggest that you should give it up.
B.You mustn’t use it.
C.You can’t adopt it.

4.I’ve learned ??????today.
A.something new
B.new something
C.new some thing

5.?The question ??????we should use this brand name will be decided by our marketing team.
A.which
B.whether
C.what

6.二、阅览了解：阅览下面的短文，依据文章内容进行判别，正确为“T”，错误为“F”。

?

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.

Many companies spend a lot of money and time registering their trademarks.There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.

There are basic trademark symbols, e.g. “TM” for goods and “SM” for service. They tell the public that the product’s name and design are the exclusive property of the company, but a?registered?trademark?? provides notice that it has indeed been?registered.

?

According to the writer, it is not necessary for a company to register a trademark. 1

2. A trademark may be regarded as a protection for a brand name. 2

3. The trademark symbols TM and ? can be exchanged in a brand. 3

4. Legal protection on a brand comes into force only after registration. 4

5. A company can freely use other companies’ brands. 5
(1).__1__
A.T
B.F
(2).__2__
A.T
B.F
(3).__3__
A.T
B.F
(4).__4__
A.T
B.F
(5).__5__
A.T
B.F