陕西开放大学24春商务英语3单元自测4【标准答案】

单元自测4（形考占比10%）

试卷总分:100 得分:100



一、挑选填空，从A、B、C三个选项中选出一个能填入空白处的最好选项。（每题10分）



1.______ your price be competitive and date of shipment acceptable, we intend to place a large order with you.

A.If

B.Should

C.If should



2.Our new type of treadmill ______ release next month.

A.is due to

B.is due for

C.is due



3.Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required.

A.in advance

B.in addition

C.in agreement



4.So I have a number of other ______ up my sleeve, as well.

A.tricks

B.strict

C.trace



5.An example of soft sell is to distribute free samples ______?customers often respond favorably.

A.to which

B.in which

C.which





二、阅览了解（每题10分）



6.阅览下面的文章，依据文章内容判别文章后的语句是正确（T）仍是错误（F）。



　　The marketing mix consists of ‘the four Ps’: providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order.



The author of the article intends to explain to us what the marketing mix is. 1



2. Customers’ satisfaction matters greatly to a product. 2



3. The price of a product must be exactly the same as rival products in the same market. 3



4. To make your product known to the public, advertising is the only consideration you need to take into account. 4



5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales. 5

(1).__1__

A.T

B.F

(2).__2__

A.T

B.F

(3).__3__

A.T

B.F

(4).__4__

A.T

B.F

(5).__5__

A.T

B.F