北京开放大学24春商务英语单元自测5【标准答案】

单元自测5（形考占比10%）

试卷总分:100 得分:100



一、挑选填空，从A、B、C三个选项中选出一个能填入空白处的最好选项。（每题10分）



1.—?May?I suggest the sales start on or about October 1?



—??????????????????????.

A.What do you mean?

B.Isn\'t it a very new idea here in this city?

C.Great. We can start to prepare for the big event.



2.—?Hello! __________________?



—?Hello, this is Michael from Tianjin Vanguard Trading Inc.

A.Who are you?

B.What are you?

C.Who is that?



3.We usually keep a large supply _______ stock.

A.at

B.on

C.in



4.We will _____ an order with your company for digital cameras.

A.reserve

B.book

C.place



5.Too many debts in a company easily _______ bankruptcy.

A.result?from

B.result?on

C.result?in



6.二、阅览了解（每题10分）



阅览下面的文章，依据文章内容判别文章后的语句是正确（T）仍是错误（F）。



　　There are eight traditional functions of marketing:



　　Buying: A marketer focuses on buyers’?needs and desires in order to decide what products to make available. Understanding buyers’?behavior is of great importance.



　　Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.



　　Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.



　　Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.



　　Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.



　　Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.



　　Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.



　　Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.



?



It is very important to understand buyers\'behavior. 1



2. Marketers usually use different selling methods.? 2



3. Marketers ignore transporting costs and services.? 3



4. Both transporting and storing are the aspects of the physical distribution of products.? 4



5. Marketers provide credit?that makes the purchasing of automobiles, fridges and new homes possible.? 5

(1).__1__

A.T

B.F

(2).__2__

A.T

B.F

(3).__3__

A.T

B.F

(4).__4__

A.T

B.F

(5).__5__

A.T

B.F